In September, Audi unveiled their new design philosophy at a world premiere held in Milan. Focused on four main principles, this new philosophy pushes the boundaries of innovation by carefully blending clarity, technicality, intelligence, and emotion to achieve a new era for the four rings. The first manifestation of this era hit the stage in a bold preview for the future of Audi: the new all-electric Audi Concept C.
Featuring a uniform design that incorporates athleticism with minimalistic sophistication, the Audi Concept C highlights Audi’s new design philosophy with every aspect of the two-seat sports car serving a purpose. Every element is carefully sculpted to reduce everything down to the essential for a clear form with no unnecessary lines or features.
At the center, a new vertical frame inspired by the Auto Union Type C (1936) and third-gen Audi A6 (2004) proudly showcases the Audi rings and conveys a clear and unmistakable interpretation of the company’s iconic legacy. Four-element light signatures arranged horizontally in each headlight and rear light further define a new visual identity that is easily recognizable both day and night.
A first for an Audi roadster, the concept car features an electronically retractable hardtop, consisting of two roof elements, providing the option for an open-top experience. Clean surfaces and sporty, horizontal slats in the rear further define the athleticism of the sports car.
The interior cabin emphasizes a sophisticated atmosphere featuring high-quality materials designed to elevate the environment. Indirect ambient lighting creates a warm and refined experience, enhancing the interior’s design. Tactile physical controls built from anodized aluminum highlight technical precision through appearance, touch, and the iconic “Audi click.” The steering wheel showcases the Audi rings manufactured from real metal. Technology plays a subtle, yet seamless, role with the use of a foldable 10.4-inch center display providing relevant information when needed while keeping distractions to a minimum.
With the manifestation of Audi’s new design philosophy centered around clarity, technicality, intelligence, and emotion, the Audi Concept C marks a new era for the future of Audi models, fueled by the desire to focus on the essential.