2019 Audi A8 Receives Wards 10 Best User Experience Award

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The 2019 Audi A8 has been named a Wards 10 Best User Experience (UX) winner. Innovative technologies and attention to detail have earned the luxury sedan this honor. As a flagship for the Audi lineup, the A8 delivers a dynamic and intuitive driving experience for both drivers and passengers.


WardsAuto’s automotive analysts evaluated all-new vehicles based on advanced driver-assistance systems, connectivity, controls, design, displays, functionality, infotainment, navigation and maps, and overall user experience behind the wheel.


Technology has always carried the A8 to the top of Audi’s sedan lineup. The 2019 Audi A8 features a smartphone-sensible, intuitive infotainment MMI touch response concept with haptic touch functionality and user-friendly menus. An available tablet-sized OLED remote control allows all occupants, even rear-seat passengers, to customize their seating and infotainment preferences. Ambient and matrix interior lighting settings can even be customized on an individual basis.


Using the dual-screen MMI touch response system, most functions in the A8 can be accessed with handwriting recognition or voice recognition. Users can operate the audio system, the four-zone automatic climate control, the heated steering wheel, seat heating, massage function, and ventilation along with other standard or available features.   


"Audi’s new A8 flagship incorporates practically every infotainment, safety, and hedonistic pleasure you can imagine, and we love every minute of it," said Drew Winter, senior content director, WardsAuto. "Audi explores the limits by adding a rear-seat heated massaging footrest to its lavish flagship’s list of features that include benchmark connectivity, almost every safety and driver-assist feature available, and the latest ideas for great UX design."


Of the 23 nominees — 12 SUVs, eight sedans, two SUVs, and one pickup truck — the 2019 Audi A8 was chosen and named a Wards 10 Best User Experience winner.


On October 1, 2019, Audi was honored at the WardsAuto User Experience Conference in Novi, Michigan. 

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