Audi Designs First Concept Car in Spies in Disguise Animated Film

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Spies in Disguise is loaded with futuristic technology; body scanners, automated cars, and an array of gadgets outfitted specially for spies. This Twentieth Century Fox Film features an Audi virtual concept car, the Audi RSQ e-tron. Super-spy Lance Sterling, who is smooth, charming, and suave, needed a car that fit his personality. Using this as an inspiration for the RSQ e-tron, a fully electric high-performance car, was produced. 

Spies in Disguise is loaded with futuristic technology; body scanners, automated cars, and an array of gadgets outfitted specially for spies. This Twentieth Century Fox Film features an Audi virtual concept car, the Audi RSQ e-tron. Super-spy Lance Sterling, who is smooth, charming, and suave, needed a car that fit his personality. Using this as an inspiration for the RSQ e-tron, a fully electric high-performance car, was produced. 
 

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Fully loaded with the bells and whistles, the car has a hologram speedometer, advanced Audi assistance systems, autonomous driving, as well as specialty spy features. The brand of Audi is bold and clear in the concept’s sharp lines that accentuate the body of the car. In general, the car has a futuristic body and sleek lights which ascent the car. 

 

Head of Exterior Design for Concept Vehicles at AUDI AG, Frank Rimili commented on Audi’s approach to the design process, focusing on the future and digital for the development of fictional content as well as in the production modeling studio. “Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio. At Audi Design, we combine state-of-the-art digital visualization techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”
 

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While the e-tron is a virtual concept car, its appearance in Spies in Disguise, is gaining recognition for the e-tron full-electric mobility branch of Audi’s brand. Giovanni Perosino, Marketing Communication at AUDI AG discussed how well an "international espionage story with future technologies” (which can also save the world) — happens to be the perfect match for all the Audi brand aspires to achieve. Innovation, performance, and fun are key elements of both the movie, and the Audi initiative. 

Erin Williams, vice president of Marketing Partnerships for Twentieth Century Fox Film, commented on the longevity of the Fox and Audi partnership —  which includes a long history of fantastic collaborations — and how the brand is excited to evolve the relationship to now include animation. Spies in Disguise turned out to be the perfect opportunity to illustrate Audi’s super slick e-tron technology, allowing the main character (Lance Sterling) to truly embody the high tech suave spy with his signature “spy mobile.”

 

The RSQ e-tron is one of many concept cars that Audi, Twentieth Century Fox, and Blue Sky Studios will come together to create for animated films. For a peek at the RSQ e-tron, watch the trailer for Spies in Disguise here

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